Huawei-JAC Maextro to Expand Luxury: In a bold move to further solidify its presence in the luxury automotive market, Huawei-JAC’s Maextro brand has officially announced plans to expand its product lineup with two new vehicles, one of which is the highly anticipated Maextro S600. This news follows closely on the heels of the mass production launch of the Maextro S800, the brand’s flagship luxury sedan. As the S800 begins rolling off the production line, Maextro is already gearing up to diversify its offerings with new models aimed at different segments of the premium market.
The S600 will be smaller in size compared to the S800, making it a more compact luxury offering for buyers who want high-end features in a more city-friendly package. This initiative comes in alignment with JAC Group Chairman Xiang Xingchu’s recent statement on June 18, where he highlighted the company’s commitment to accelerating the development of Maextro’s second and third products. According to him, the expansion will empower the brand to serve more consumer needs while showcasing China’s growing capabilities in the ultra-luxury car segment.
Coinciding with this major announcement, the Maextro S800 entered mass production on June 18 at the brand’s state-of-the-art Super Factory in Feixi County, Hefei City. The S800’s “Pioneer Plan” delivery program is set to start on June 26, with full-scale deliveries of additional versions expected by mid-August. This timely production milestone reflects Maextro’s ambitions to challenge global luxury carmakers and establish itself as a leading premium car brand developed in China.
Maextro S600 and Upcoming Lineup: What to Expect
| Feature | Details |
|---|---|
| Brand | Huawei-JAC Maextro |
| Upcoming Models | Maextro S600 (compact luxury sedan), plus one more unnamed |
| Flagship Model | Maextro S800 |
| S800 Production Site | Maextro Super Factory, Feixi County, Hefei City |
| S800 Pioneer Plan Delivery | Starts June 26, 2025 |
| Full Delivery (S800) | Mid-August 2025 |
| Official Statement | By Xiang Xingchu, Chairman of JAC Group |
| Target Market | Ultra-luxury segment, domestic and global buyers |
Specifications and Features of the Maextro S600
While detailed specifications of the Maextro S600 have not yet been revealed, industry sources suggest that it will retain the luxury DNA of the S800, but with a smaller footprint. Designed to appeal to urban drivers and luxury buyers who prefer more compact vehicles, the S600 is expected to offer:
- High-end interiors with leather seating and smart ambient lighting
- Advanced infotainment systems powered by HarmonyOS
- Autonomous driving features, possibly Level 2+ or Level 3 capabilities
- Electric powertrain, similar to the S800, but with a slightly smaller battery capacity
- AI-based intelligent cockpit, co-developed with Huawei
The S600 may also feature wireless software updates, facial recognition for user profiles, and next-gen safety technologies.
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Design Language and Performance Expectations
Like the Maextro S800, the S600 is expected to embody minimalist yet elegant design cues, with a bold grille, dynamic LED lighting, and sleek aerodynamic lines. Expect a coupe-like silhouette, giving it a sporty yet sophisticated profile that resonates with younger luxury buyers.
Performance-wise, the S600 may be powered by dual electric motors, delivering quick acceleration and smooth handling. It could come with all-wheel-drive options and feature a range of 500–600 km per charge depending on the battery size. Fast-charging capabilities are also expected, allowing the battery to go from 20% to 80% in just 30 minutes.
Price Details and Launch Timeline
Although pricing has not been officially announced, the Maextro S600 is likely to be priced below the S800, positioning it as a more affordable entry point into the Maextro luxury lineup. Industry analysts speculate a starting price in the range of ¥250,000 to ¥350,000 (approx. $34,000–$47,000 USD), making it competitive with mid-size luxury sedans from established global brands.
The official launch of the S600 is expected to follow closely after the full delivery of the S800 in mid-to-late 2025, potentially by Q4 2025.
A Strategic Push for Chinese Luxury
Maextro’s multi-model strategy reflects the growing ambition of Chinese automakers to compete directly with global luxury giants like BMW, Mercedes-Benz, and Audi. By leveraging Huawei’s tech capabilities and JAC’s manufacturing expertise, Maextro aims to carve a niche for itself in the premium EV and smart car segment. The expansion into both large and compact luxury vehicles demonstrates a forward-thinking approach and signals China’s seriousness about becoming a global automotive innovation leader.
Huawei-JAC Maextro to Expand Luxury Conclusion
Huawei-JAC’s Maextro brand is making waves in the luxury car market, and the introduction of the Maextro S600 only strengthens its strategic direction. By offering a smaller, tech-packed luxury vehicle, the brand is poised to capture a broader market—especially in urban areas where compact dimensions are preferred without compromising on comfort or innovation.
With the S800 deliveries set to begin in late June and the promise of more models in the pipeline, Maextro is well on its way to becoming a flagbearer for Chinese ultra-luxury vehicles. As more details emerge about the S600 and the third upcoming model, the global auto industry will be watching closely.
Huawei-JAC Maextro to Expand Luxury FAQs
1. What is the Maextro S600?
The Maextro S600 is an upcoming compact luxury sedan from Huawei-JAC’s Maextro brand. It will be smaller than the S800 and is expected to feature high-end technology, luxurious interiors, and an electric powertrain.
2. When will the Maextro S600 be launched?
While an exact date has not been announced, the Maextro S600 is expected to launch after the full rollout of the S800, likely by the end of 2025.
3. What is the price of the Maextro S600?
Estimated pricing for the Maextro S600 is expected to fall between ¥250,000 and ¥350,000, making it a more accessible luxury EV compared to the flagship S800.
4. Where is the Maextro S800 being produced?
The Maextro S800 is being produced at the Maextro Super Factory located in Feixi County, Hefei City, a facility built to support premium vehicle manufacturing and smart car technologies.
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