Mercedes Defends EQS Styling: The Mercedes-Benz EQS has been a topic of heated discussion ever since its debut, primarily due to its unconventional design. While some admire its futuristic and aerodynamic aesthetics, others feel that it deviates too far from the traditional, stately design language of the iconic S-Class. Mercedes-Benz design chief Gorden Wagener has defended the styling, calling it “very progressive” and emphasizing that the EQS was never meant to appeal to traditional S-Class buyers. Instead, it targets a new generation of luxury EV enthusiasts who prioritize innovation and efficiency over classic luxury styling.
Despite the criticism, the EQS remains a technological marvel with one of the lowest drag coefficients in the industry, at just 0.20 cd. This super-slippery shape significantly enhances its efficiency, allowing for greater range and performance. However, the market response suggests that consumers may prefer a more familiar design, as evidenced by BMW’s stronger EV sales. BMW, which sold more electric vehicles in 2024 than Mercedes and Audi combined, has maintained a unified design philosophy across both its combustion-engine and EV models, a strategy that Mercedes now plans to adopt.
To address these concerns and rejuvenate its EV sales, Mercedes has announced a shift in strategy. The company will retire its standalone EQ lineup and integrate electric models within its traditional model series. Future Mercedes EVs will resemble their combustion-engine counterparts more closely while still retaining cutting-edge electric technology. The naming convention will also change, with “EQ Technology” denoting fully electric models and “EQ Hybrid Technology” identifying plug-in hybrids. This move is part of a broader plan to launch 17 new EVs by 2027, including performance models from AMG and a compact G-Class SUV with an electric variant.
Mercedes EQS Specifications and Features
| Specification | Details |
|---|---|
| Powertrain | Dual Electric Motors |
| Battery Capacity | 107.8 kWh |
| Power Output | Up to 516 hp |
| Torque | 855 Nm |
| 0-100 km/h | 4.3 seconds (EQS 580) |
| Range | Up to 770 km (WLTP) |
| Charging Time | 31 minutes (DC fast charging) |
| Drag Coefficient | 0.20 cd |
| Infotainment System | 56-inch Hyperscreen |
| Autonomous Driving | Level 3 (where regulations allow) |
| Price | ₹1.55 crore – ₹2.45 crore (estimated) |
Mercedes EQS and Driving Dynamics
The Mercedes EQS delivers an exhilarating driving experience thanks to its dual electric motors and an all-wheel-drive system. The EQS 580 variant produces 516 hp and 855 Nm of torque, propelling it from 0 to 100 km/h in just 4.3 seconds. The smooth and silent electric powertrain, combined with the car’s advanced suspension system, ensures a luxurious and comfortable ride.
Mercedes EQS Exterior and Interior Design
The EQS features a sleek, aerodynamic silhouette, a blanked-out grille with an illuminated star emblem, and futuristic LED light signatures. Inside, the cabin is a technological masterpiece, featuring the 56-inch MBUX Hyperscreen that spans the entire dashboard. High-quality materials, ambient lighting, and a spacious layout make the interior feel ultra-luxurious.
Mercedes EQS Launch Date and Pricing
The Mercedes EQS has already been launched in several markets, including India, where it competes with luxury EVs like the BMW i7 and Audi e-tron GT. Prices in India range from ₹1.55 crore to ₹2.45 crore, depending on the variant and customization options.
Also Read: 4 New Exciting Cars Launching In March 2025: A Comprehensive Guide
Mercedes EQS Conclusion
Mercedes-Benz has taken a bold step with the EQS, prioritizing aerodynamics and efficiency over traditional luxury aesthetics. While the “jellybean” design has received mixed reactions, the company stands by its progressive approach. The EQS remains a high-performance electric luxury sedan, offering cutting-edge technology and an ultra-premium driving experience. Its ultra-low drag coefficient, advanced driver assistance systems, and next-gen MBUX Hyperscreen make it one of the most technologically advanced vehicles on the market.
As Mercedes pivots its strategy to align EVs with its traditional lineup, future models are expected to blend innovation with familiar styling. The upcoming generation of EVs will be designed to cater to both new-age customers and traditional Mercedes buyers, offering a seamless transition between combustion-engine and electric models. By integrating EVs under existing nameplates, Mercedes aims to make electrification feel more natural to its loyal customer base.
Beyond aesthetics, Mercedes is also doubling down on electric performance. With AMG-tuned versions of its EVs in development, the brand seeks to establish itself as a leader in high-performance electric mobility. The introduction of new battery technology, faster charging capabilities, and extended driving ranges will further enhance the appeal of Mercedes’ electric lineup.
The EQS is more than just a luxury sedan; it represents a vision of the future, pushing boundaries and setting new benchmarks in electric luxury. While its design may not appeal to every traditional S-Class buyer, it paves the way for a more sustainable and electrified future. As the luxury EV market continues to evolve, Mercedes’ willingness to adapt and refine its approach will determine its success in the rapidly growing electric mobility segment.
Ultimately, the EQS is a statement of intent—Mercedes’ commitment to shaping the future of premium electric vehicles. Whether through revolutionary aerodynamics, top-tier comfort, or state-of-the-art infotainment, the EQS remains a flagship that challenges conventions while embracing the next era of luxury transportation.
Mercedes EQS FAQs
1. Why did Mercedes choose the EQS design instead of a traditional luxury sedan look?
Mercedes aimed for maximum aerodynamic efficiency, achieving a record-breaking drag coefficient of just 0.20 cd. This allows the EQS to maximize its range, reduce energy consumption, and improve overall efficiency. While the “jellybean” shape has been polarizing, it was designed to push the boundaries of electric vehicle aerodynamics. Mercedes believes this futuristic design represents the next evolution of luxury mobility.
2. What is the real-world driving range of the Mercedes EQS?
The EQS offers a WLTP-certified range of up to 770 km on a full charge, making it one of the longest-range EVs in the luxury segment. However, in real-world driving conditions, the range may vary depending on factors like temperature, driving style, and road conditions. On highways, drivers can expect around 600–650 km, while city driving may extend the range due to efficient regenerative braking.
3. Will Mercedes discontinue the EQ branding?
Yes, Mercedes is phasing out its separate EQ lineup and will instead integrate electric vehicles into its traditional model series. Future EVs will carry the “EQ Technology” suffix instead of being standalone models. This means that the next-generation C-Class, E-Class, and S-Class will have electric versions under the same name rather than as distinct EQ models. The goal is to simplify branding and help customers transition smoothly to EVs.
4. How does the Mercedes EQS compare to the BMW i7?
The Mercedes EQS and BMW i7 are both flagship luxury electric sedans but take different approaches:
- The BMW i7 maintains a traditional three-box sedan design while integrating modern EV features.
- The EQS prioritizes aerodynamics and a futuristic cabin experience, featuring a Hyperscreen dashboard and a curved coupe-like silhouette.
- In terms of performance, the BMW i7 offers up to 650 hp in the M70 xDrive variant, while the EQS AMG variant delivers up to 751 hp with 4MATIC+ all-wheel drive.
5. Is the Mercedes EQS available in India?
Yes, the Mercedes EQS is available in India, with two versions:
EQS 53 AMG 4MATIC+ – ₹2.45 crore (ex-showroom)
The EQS competes with the BMW i7, Audi e-tron GT, and Porsche Taycan in the Indian luxury EV segment.
EQS 580 4MATIC – ₹1.55 crore (ex-showroom)
